How to Tell a Good Lie

The marketing term “effective frequency” refers to the idea that a consumer has to see or hear an ad a number of times before its message hits home. Essentially, the more you say something, the more it sticks. Hence, tell the lie over and over.
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The Convincing Hoodwink

By Jennifer Latson

The more a claim is repeated, the truer it sounds.
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Why All the Dishonesty?

By Daniel Marston Ph.D.

Looking at lying across species helps explain what we are seeing in humans.
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Do Lie Detectors Work?

By Christian L. Hart Ph.D.

The modern polygraph test is widely used, but is it accurate?